Why are Many Americans Losing the Fight to Fast Food Obesity?

First, a change in habits and lifestyles is to blame.
Only 15% of American adults exercise regularly at least 3 times a week for 20 minutes.
 For young people ages 12 to 21, only 50% regularly participate in any form of vigorous physical activity.
As many as 25% say they participate in no vigorous activity at all.
As reported, 250,000 deaths in the per year are due to such physical inactivity. 
The risk of death among those who are unfit is 4 times as high as for those who are physically fit.
A poll suggests that 21% of Americans believe that eating fast food is to blame for obesity among children while 27% blame it on the inability of parents to prepare healthy meals for them.
Parents today (47%) also believe that children eat more fast food today than they themselves did when they were kids.

Second, fast food giants continuously bombard us with their food advertisements.

Imagine every promotional medium that you can and you’ll probably find a fast food ad there.
Billboards, TV, radio, magazines, newspapers, flyers, schools, halls, offices, hotels, buses, taxis, ball parks, stadiums, hockey arenas – you’ll find fast food ads everywhere.
The amount of money spent by fast food giants in advertising is astronomical.  In 2001 the advertising budget of five of the largest fast food chains (McDonald’s, Burger King, KFC, Taco Bell and Pizza Hut) in the alone was $1.5 billion.

Third, fast foods are generally much cheaper than other foods and therefore, more easily available for the consumer, especially to the budget conscious.

On a weekend, a family of four can eat at a McDonald’s restaurant and spend $15 to $18.
Super size options are extremely attractive while free soda pop refills seals the deal for many families.
On the contrary, a prepared meal at a restaurant for a family of four might cost you well over $25.
If you go into the organic food section of a supermarket, you are sure to spend 10 to 15% more on a food item than if you were to buy it from the non-organic section.

Fourth, the commercialism of fast food is leading us to a looming crisis of obesity amongst our children. 

The average American child watches almost 20 hours of television weekly.
That is twenty hours a week or 1000 hours a year of lost physical activity.
This contributes to ill health and obesity.
Try watching television with your kids on a Saturday morning and count the number of ads you see for nutritious foods.
Then count the number of fast food and junk food ads.
Fast food marketers have used toys and blockbuster movies to sell their food to kids.  These tactics have worked extremely well.
When E.T., the movie character, was featured eating Reese’s Pieces, the sale of this candy spiraled upwards by an incredible 65%.  Warner Bros received a fee of $150 million from Coca Cola for exclusive global marketing rights for the film Harry Potter and the Sorcerer’s Stone.  In over 12,000 schools Channel One gives a 12 minute daily broadcast to a captive audience of school children.
Two minutes of these 12 minutes showcase junk and fast food ads, the likes of Pepsi, Snickers and Hostess Twinkies.